The partners of this year’s Commcase Aarhus is once again GroupM, who was also the partner of the first installment of Commcase Aarhus in 2016. GroupM is the world’s largest media group, and consist of several media agencies including MEC, Mediabroker, MediaCom etc., and is the world’s leader in media delivering unrivaled marketing advantage.
GroupM will bring along some of their clients to be the case companies of the competition.
The case company for the introductory case will be announced soon!
In this years competition, we have decided to change the concept of the competition. Instead of only having one case company for the final case, we will have three. Each of the three finalist teams will therefore work on three different cases based on three different companies. The companies for the final case will be; Waoo, DriveNow and Smarteys. Although they seem to be very different, and operating in three very different markets, they are all facing similar challenges. This makes it possible to compare the solutions to the final cases, even though they are based on three different companies.